Here Comes the Sun: Deconstructed Student Essays

Smile campaign

In “Erotic Autonomy as a Politics of Decolonization: Feminism, Tourism, and the State in the Bahamas,” M. Jacqui Alexander analyses tourism as neocolonialism and focuses specifically on the Bahamas. They mention the Jamaican government pushing for natives of the islands to participate in the tourism industry as "servants" of the (mainly) white tourists. When there was resistance from Bahamians, the government had a major smile campaign "in which Bahamians were urged to remind themselves to be courteous to tourists by wearing smile buttons" (Alexander 55).

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