Here Comes the Sun: Deconstructed Student Essays

"Back to the little bit of Jamaica that's inside all of us"

By narrating Jamaica as "inside all of us," this advertisement furthers the Tourists' unrestricted accessibility and authority to access the Island. This goes beyond an invitation, by asserting that the Tourists' belong. This sense of belonging appeared in Colonial narratives and has continued via the Tourism Industry. By this point, it's evident that the we/us aren't talking about the Jamaican populace. Even though the advertisement seems to center them, by suggesting that the Tourism Industry is the sole reason the Jamaican economy thrives, by not having them present in the documentation or imagery it's clear that the "Paradise" they make possible isn't for them. [Dennis-Benn, Pg9.]. If Jamaica is documented as belonging to everyone, then the populace has no sake in claiming the land, resources, or themselves.

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