Here Comes the Sun: Deconstructed Student Essays

"More Than A Vacation"

The purpose of relaunching this campaign was to encourage travelers to revisit Jamaica following the COVID-19 pandemic. Similar to the 1978 advertisement, this campaign invites tourists to access the natural resources and land. Again, what is missing are the Jamaican laborers, who make this "Paradise" possible. [Dennis-Benn, Pg9.]. Additionally, the camera's focus on the natural world, suggests a "virgin" and penetrable Island, ready for the taking. Therefore, the Tourists' are "invited" and encouraged to support the Tourism Industry, which claims to be providing economic stabilize for the country.

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