Here Comes the Sun: Deconstructed Student Essays

"Come Back to the Vibe that Comes Alive in Jamaica"

The Campaign accentuates that "The Vibe" of Jamaica is anything the Tourist desires it to be. The Tourist is empowered with the authority to customize Jamaica according to their preferences, thereby reinforcing Colonial and Imperial narratives by implying that the tourists can mold the geography, resources, and people of Jamaica to fit their imagination. This Campaign echoes the 1978 advertisements by underlining a continuation of Colonial principles that encourage the construction of "Paradise" at the expense of the Jamaican populace.

Contents of this annotation: