Here Comes the Sun: Deconstructed Student Essays

"Make it Jamaica. Again ."

This entire advertisement exists in a temporal space that allows the tourist to enter Jamaica and "make it their own." This Neo-Colonial advertisement suggests that the Tourist has the agency and capital to bend and penetrate the land, resources, and populace to fit their desires. Moreover, it implies that geography can be altered to make space for Tourist. When the man, surrounded by young children [which possibly implies a certain Espiean ideology], says, "Make it Jamaica. Again," he is encouraging The Tourist to return to Jamaica and Colonization, by offering the populace as servants. This is further underscored by his dress and the tree behind him, which is eerily similar to the landscape of Plantations.

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